Plan Objectives & Behaviours
Structure Automation Sequence
Adapt to Changes
Why Email/SMS Automation?
Email/SMS Marketing Automation is an ecosystem of tools and mechanisms that helps to automate ongoing conversations with customers and maintains delivery of a high degree of personalized content. This allows you to make sure that subscribers receive tailored content they simply want to read, and that your sales reps can focus on closing deals.
119% higherClick rates than broadcast emails
47% largerPurchases if leads are nurtured
6x revenueOn personalized emails
Why automating customer touch points of communication is important
Automation increases your rate of sales through personalized lead nurturing. Having short term and longer term email marketing strategies in mind will really increase conversion rates.
While our support automation sequences through email and SMS process routine inquiries and prepare important service reminders and customer data, experts can attend to more challenging customer concerns.
With automated content distribution email sequences, we will drive traffic to your website and blog, allowing for the opportunity to enter proactive customer dialogues through live chats.
Set up automated SMS notifications for your team members or customers. Texting has an extremely high open rate relative to many other channels.
To be able to establish personal contact with human employees remains an important aspect for most potential clients. To match those demands, our campaigns react by implementing well-conceived call-back strategies.
Abandoned Shopping Cart
When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to complete the transaction by offering a special discount code or some other incentive to buy.
Communication with your customers shouldn't stop after they make a purchase. This is especially true if you sell a variety of different products and/or services. Use upsell email marketing sequences as an opportunity to upgrade or upsell your existing customers, or sell them complementary products and services depending on what they've already purchased.
Automate an email marketing sequence that sends quarterly customer surveys, and for customers with "happy" scores and reward them with exclusive content, offers, or discounts. Trigger a different workflow for your "unhappy" customers that includes content/offers aimed at helping to improve their happiness.
What software we use
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