$0 to $350k/mo in 60 Days, $700k/mo 7 Months Later
“27 Deals Closed at $12k/sale totalling $350k+ in 60 days. Then 7 months later doing $700k/mo in revenue through Variance Marketing leads”
Howard Sokoloff★★★★★
Attention Entrepreneurs
Skyrocket Your Sales With SEO & Online Ads
We've worked with over 2,500 companies across North America to rank #1 on Google, fill their calendar with qualified leads and close more deals.
Howard S.$350k / mo▲ from $0 in 60 days
Luke D.48 keywords #1▲ on Google in 60 days
No-obligation strategy sessionWe only take clients we can helpResults in 90 days or less
As featured in
$0 to $350k/mo in 60 daysHoward Sokoloff$929k funded on a $9k lead orderEdward P.$9k ad spend into $294k collectedBrijesh P.48 keywords ranked #1 in 60 daysLuke D.$0 to $380k in 60 daysChris A.$80k in 11 daysDaniel K.$0 to $300k in 14 daysEthan G.256 leads in 30 daysJodh Toor3 locations to 39 in 12 monthsBen L.$500k in 90 daysJeff Sosnicki66 leads in 7 days at $5.89 eachEyeology.com$0 to $32k in 7 daysAshkan E.$0 to $350k/mo in 60 daysHoward Sokoloff$929k funded on a $9k lead orderEdward P.$9k ad spend into $294k collectedBrijesh P.48 keywords ranked #1 in 60 daysLuke D.$0 to $380k in 60 daysChris A.$80k in 11 daysDaniel K.$0 to $300k in 14 daysEthan G.256 leads in 30 daysJodh Toor3 locations to 39 in 12 monthsBen L.$500k in 90 daysJeff Sosnicki66 leads in 7 days at $5.89 eachEyeology.com$0 to $32k in 7 daysAshkan E.
Client results
Results Our Clients Reported on Camera
Every figure below comes from a named client, and you can watch each of them say it.
$350kper month, from $0, in 60 daysHoward Sokoloff · 27 deals at $12k a sale
48keywords ranked #1 in 60 daysLuke D. · organic traffic up 600%
$80kin commissions in 11 daysDaniel K. · Royal LePage
$11cost per lead on 253 leadsJohn L. · Streamline Advance
Our scale-up solutions
All Services →Pick the Growth Engine Your Business Needs
Paid ads, search, AI and brand. We only take you on when we are sure one of them will pay off.
Fastest results
Long-term growthPaid Advertising & Dealflow
Optimized funnels and targeted ads that bring you consistent, ready-to-close leads. Start acquiring leads within 30 days of the campaign running.
$9k in ad spend, $294k collected in 90 days. Brijesh P.
See Dealflow →Search Engine Optimization
Dominate the search engines in your niche. We use the latest SEO practices and focus on fast rankings that turn into revenue.
48 keywords ranked #1 and 600% more organic traffic in 60 days. Luke D.
See SEO →
Google + AI searchAnswer Engine Optimization
Rank everywhere customers search: Google, ChatGPT, Perplexity and Google Maps. One program with a written guarantee.
Top 3 in 90 days or we work free until we hit it.
See the AEO Program →Built for your business
Custom AI Solutions
AI agents that answer every lead, follow up, book the call and take the busywork off your team. Designed, built and managed around the way your business sells.
See everything we build →AI voice agentsChat & SMS settersSpeed-to-leadDatabase reactivationSales call summariesCustom GPTsWorkflow automationAI reportingConnectorsTeam training
AI-Powered Creative Production
Ad creative, short-form video, voiceovers and brand visuals produced with AI, so you can test more ideas without a shoot.
Learn more →Website Design & Development
Give your company a refresh with an updated website that stands out from competitors, built with the best tools to convert.
Learn more →Custom Solutions
Looking for a more custom solution? More than one service? Speak directly with our team and we will work out the best strategy with you.
Book a Scale-Up Session →Client success stories
Watch What Happened After They Booked a Session
$929k Funded on a $9k Lead Order
“We spent $9k with Variance and in our first month we made back over $105k in gross profit. We funded $929k in business loans at a commission rate of 10-12% depending on the deal.”
Edward P.★★★★★
$0 to $300k in 14 Days
“In the last 14 days, we generated over $300,000 using Avi’s system. We followed the process exactly and the results came fast.Leads came in daily, deals closed quickly, and revenue…”
Ethan G.★★★★★
$9k Ad Spend Turned into $294k Cash Collected in 90 days
“Using our meta advertising strategy we got this client $294k cash collected in 90 days for their epoxy flooring business.”
Brijesh P.★★★★★
$0 to $380k in 60 Days
“Avi is single-handedly responsible for driving $380,000 increase in our revenue in 60 days! Start the program.. You'll see what I saw you'll book 30 calls easily...”
Chris Allinson★★★★★
48 Keywords Ranked #1 in Google in 60 days
“Our organic traffic scaled by 600% in just 60 days working with Avi and the Variance team on SEO. This is driving lots of recurring customers for us.”
Luke D.★★★★★
We've worked with over 2,500 companies
Trusted by Entrepreneurs Across North America
How we start
From First Call to Live Campaign in Three Steps
Scale-Up Session
A discovery call where we audit where your leads come from today and confirm the fit. No pitch. If we can't help, we'll tell you.
Onboarding & Kickoff
We agree on S.M.A.R.T. goals and you get a dedicated campaign manager. The first work ships in week one.
Launch, Track & Split Test
Your campaign goes live with real-time reporting. We A/B test every piece until ads, content and budget hit the sweet spot.
Our promise to you
A Strong Return on Investment, Tracked Every Week
- We only take clients we can helpIt starts with our customer fit process. We will never take on a client unless we are 100% sure we can deliver.
- Systematic campaign trackingA dedicated campaign manager gives you one-on-one support and sales traction updates. Real-time reporting keeps your ROI in view.
- Split testing to find optimalityWe A/B test every campaign we deploy and reassess each quarter against S.M.A.R.T. goals.
Your Variance Marketing dashboard▲ Leads, rankings and traffic in one place
Client keyword rankings, last 90 days▲ Rankings climbing week over week
Top 3 in90days
Hit Top 3 on Google in 90 Days, or We Work Free Until We Do
The AEO Program comes with a written guarantee. If your contracted keywords are not in the top 3 within 90 days, we keep delivering at no additional cost until they are. No cap.
Industries we scale
2,500+ Companies Across These Industries
Mortgage Loan Officers3 to 5 extra clients a month on the smallest planBusiness Lenders & MCA Funders$929k funded from a $9k lead orderReal Estate Agents256 leads in 30 days for a Century 21 agentHome Service Contractors$294k collected from $9k in ad spendRoofing Contractors5 to 10+ roof replacements a monthHVAC ContractorsCalls from Google, Maps and adsMed Spas & Clinics48 keywords on page one in 30 daysFranchisors3 locations to 39 in under 12 monthsMarketing Agencies & Coaches$75k a month in 4 monthsInsurance BrokersQualified leads on your calendarNot on the list?Book a session and we will tell you if we can help →
Who you are working with
“Avi is single-handedly responsible for driving a $380,000 increase in our revenue in 60 days.”
Chris A. · Nest Capital Mortgage Investment Corp
Variance Marketing is a team of 22 based in Toronto, with offices in North York and St. Petersburg, Florida. We believe in strong client communication and complete transparency.
Founded in 2016 byAvi GrondinTEDxYorkU speaker · Next 36 · former IBM financial analyst
Our valued partners
The Tools Behind Your Campaign
Ads, CRM & search
Google Ads
Stripe
Google AdsStripeAI & automation
Claude
ChatGPT
Gemini
Perplexity
ElevenLabs
Zapier
Make
n8n
ClaudeChatGPTGeminiPerplexityElevenLabsZapierMaken8nFAQ
The Questions Every Entrepreneur Asks
What happens on a Scale-Up Session?
We audit your current visibility and lead flow, then confirm which program fits. No pitch. If we can't help, we'll tell you.
What industries do you work with?
Mortgage loan officers, roofing contractors, HVAC, home services, franchisors, insurance brokers and marketing agencies. High-intent, local or national service businesses with real sales infrastructure.
How fast will I see results?
Dealflow is built to start acquiring leads within 30 days of the campaign running. On SEO, unlike other specialists, we get results in 90 days or less.
Do you work with everyone?
No. We choose to work with clients where we see significant growth to be gained. That is how we keep results strong.
What do I need to provide?
Website access, Google Business Profile admin, 60 minutes for kickoff, and the ability to answer your campaign manager on the weekly report.
Not ready to book a call?
Free AI Resources From Our Founder
Seven free guides from Avi Grondin on the AI setups we run ourselves: 38 tools for 12 jobs, Claude cheat codes, a LinkedIn agent and more. Copy them in an afternoon.
Join the 2,500+ Companies We've Worked With
Book a Scale-Up Session. We look at your numbers, show you the plan, and tell you straight if we can help. We only take clients we are 100% sure we can get results for.
Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · [email protected]