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Branding is a perception that customers have about your company when they experience your company’s product or service. It is about how you set yourself apart from your competitors. You can build a strong brand through the use of catchy logos, taglines and advertising.
More than 4,00,000 blogs are written every day, implying approximately 277 blogs per minute. It’s huge, right? That’s why it’s essential to rank your website on the first page to enhance visibility.
Paid advertising is one of the most effective ways to drive more leads. But one has to be very careful on how to use this tool. What most advertisers do is pay for specific campaigns that target a wider audience and use keywords that are not specific to their audience.
A sales funnel is simply a process that illustrates how your prospects turn into your customers. The ones who are highly engaged with your business travel to the bottom and bring sales.
A lead magnet is something that you offer your customers in exchange for their email addresses. It something valuable for them and costs you nothing.