If you’re trying to keep your step in the field of digital marketing, you must possess some really important skills that can give you an edge over others. With each passing year, the trends keep on changing. You need to keep pace by learning those trends and perform better in the field of digital marketing.
Remember, your marketing skills can actually create a difference. So here we are with the topmost skills that you must learn to become a good digital marketer.
Understanding the data:
Reading the data and understanding the data are completely different aspects. When you understand the data, you can make better decisions.
For data analysis, Google Analytics is a great deal of help. Here are some things to look into for analyzing the data:
- The amount of traffic
- The source of traffic
- Conversion rate
- Active users
- Top performing keywords
As per the latest trends, the two best-performing metrics for analyzing the data are REACH and ENGAGEMENT.
You must learn in more depth about these from online courses or by looking at the data of top-performing brands.
Understanding the type of media:
There are usually three media sources from where you can launch your campaign. These are Content, Audio, and Video.
Video is the most rated source of marketing as per the recent data. More than 3/4th of the audience is being attracted to an ad campaign that uses video as a source of marketing. You can make a youtube channel and post videos or you can use them while building your funnel or as a TV advertisement.
Next comes the content. It is the most used and most affecting source of driving audiences to your website. Engaging and powerful content can make your clients take the required action on your page. You need to understand what type of copy sells the most.
Audio has the lowest impact as compared to others. This is because videos are so much in demand and no one settles for just voice and no picture. But, that’s where you need to excel. Understand which words and sentences leave an impact that customers trust and respond to.
Marketing Automation:
This is a must-needed skill in today’s time. Only a few companies know the exact use of AI to run the ads and campaigns automatically without requiring people to manually operate it. This will cut back on costs for hiring someone and assure that everything is being run timely.
Email sequences are one such example that must be prepared well in advance and must be sent out from time to time. This will ensure customer engagement and more follow-ups.
Persuasive Marketing
Marketing and sales are two terms that are confused with each other. You need to understand how you can sell what you have using the right marketing techniques.
You need to create mass awareness and turn them into leads! That’s how it works!
For that what you require is:
- Better copies
- Better video scripts
- Using testimonials for case studies
- Value filled offers
The ultimate goal for all of the above-stated measures is to persuade people to buy your product/service. If your traffic is coming and returning, you are probably lacking some of these.
Building an effective funnel:
A marketing funnel demonstrates the process in which you will move members of your audience that have just discovered your business up to the point of them making a purchase.
You can use different tools such as Clickfunnels to build a quick funnel.
Another concept you need to learn here is upselling and downselling.
Upselling is a technique where you try to convince a customer to purchase a more expensive product whereas downselling is suggesting a cheaper alternative to your upsell. You can boost your sales once you develop a good funnel for your e-commerce business.
Marketing is a constantly improving field. If you want to get ahead in the game, you probably need to understand these marketing concepts in-depth and apply these for running a successful e-commerce business.
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