Helping Thousands Scale Their Businesses Online

With countless of satisfied clients across the globe, our process grows your business.

We are featured on the web.

Operating in the Heart of Toronto.

Variance Marketing helps companies of all types across North America generate leads and online sales. Working primarily as an SEO agency, our clients occupy first page rankings on Google for multiple relevant search terms within their respective industries – which is a long-term strategy to generate inbound leads for years to come. SEO coupled with a short-term lead generation strategy such as Facebook Advertising is the perfect allocation to optimize marketing ROI. We are not a full-service agency. We will only take on clients that we are 100% sure will benefit from one of our four service offerings: SEO, Website Design, Facebook Advertising, and Email Marketing.

Our growing team is comprised of 9 individuals based out of Toronto, Ontario, with 4 remote team members based out of Europe and India. We believe in strong client communication and complete transparency. The core of our business is founded on collaboration and teamwork. Without multiple minds working together, we believe nothing can truly be successful.

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Helping Companies Generate Inbound Leads.

Organic search visibility, paid media buying, affiliate marketing, and campaign automation designed to scale your company.

Results first.

Our top priority above all is providing exceptional results for our customers.

Passion for our work.

We love what we do for our clients and it shows with our results.

Growing experience.

We keep up to date on the latest practices to ensure you the best results.

Organization Certainly Helps.

Solid Returns, Project Milestones, and Regular Communication.

S.M.A.R.T. Goals
Ideas Into Action
Getting Started
Campaign Design
Campaign Functionality
Go Live
Consistent Optimization
& Split Testing

We’ll learn more about your business, target audience, and buyer personas, while discussing your desired key performance indicators and expected return on investment prior to even starting.

We’ll formulate a campaign package that is specifically tailored to your business which will allocate every marketing dollar perfectly to hit our preset S.M.A.R.T. Goals.

We will plan all creative aspects of the campaign including but not limited to ad design, copy ideas, customer avatars, video production, animation, and branding.

We will plan all ROI based aspects of the marketing campaign including but not limited to keyword research, a competitor analysis, sales funnel construction, email automation sequences, and all other functional deliverables included in your tailored campaign.

We will schedule benchmarks, implementation, and officially launch all creative & functional aspects of the campaign.

We will measure effectiveness, analyze KPIs, prepare performance reports, and tweak the campaign to always be profitable. This stage requires a lot of work, and is what sets us apart from other marketing agencies.

Meet Our Team

CEO/Owner
Avi Grondin

CTO
Tristan McLeod

Digital Project Manager
Divy Khurana

Executive Assistant
Taran Kaur

Graphic Designer
Jerome Tulao

Copywriter
Adi Cruz

And many more essential teammates ensuring client success!

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