Paid advertising is one of the most effective ways to drive more leads. But one has to be very careful on how to use this tool. What most advertisers do is pay for specific campaigns that target a wider audience and use keywords that are not specific to their audience.
Let’s clear up something off the bat. Paid Facebook Advertising is very different than organic posting (It’s Way Better!). When some people think of Facebook Ads they think, “Oh, I’m going to have to post every day at noon, share a nice article, maybe do a little boosted posting…”