Variance Marketing
About Us
Services

All Services

Dealflow Advertising ProgramSearch Engine OptimizationWebsite Design & DevelopmentOnline Advertising ServicesPublicity Marketing ServicesCall Center Services
Industries
Mortgage Loan OfficersHome Service ContractorsHVAC ContractorsRoofing ContractorsFranchisorsMarketing AgenciesInsurance Brokers
TestimonialsBlogClient Login
Book a Scale-Up Session
Book a Scale-Up Session 

Mortgage Leads - Pricing & Filters (USA Only)

State(s)
Consumer Assessed Credit - Excellent(740+), Good (680-739), Fair(620 - 679), Poor(sub 620)
Max LTV
Loan Amounts buckets: 50-75K, 76-99K, 100-124K, 125 - 454K, 455 - 649K, 650K+
‍
‍We can also filter for VA, FHA pre-screened and/or Cash Out Refinance.

LEAD PRICING:
Real-Time Refinance Avg cost per lead: $90 - $135/lead
dependent on filters and volume.
‍Real-Time Home Purchase Avg cost per lead: $80 - $135/lead dependent on filters and volume. Ability to filter by state or zip codes.

LIVE TRANSFER PRICING:
‍
‍Refinance:
$180/ Live Phone Transfer - Open filter
$220/Live Phone Transfer - Cash out filtered
$260/Live Phone Transfer - VA filtered

‍
Credit Grade: Excellent/Good
100K+ Loan Amounts
80% MAX LTV
Can verify income
No bankruptcies or foreclosures in the past 3 years
No Late Payments in the last Year
‍
‍Home Purchase:
$160/Live Phone Transfer - Open filter conventional
‍
Credit Grade: Excellent/Good
100K+ Loan Amounts
100% MAX LTV
No bankruptcies or foreclosures in the past 3 years
Can verify Income
Looking to buy in the next 3 months

$160/Live Phone Transfer - Open filter investor
‍
Credit Grade: Excellent/Good
100K+ Loan Amounts
80% MAX LTV
No bankruptcies or foreclosures in the past 3 years
Can verify Income
Looking to buy in the next 3 months

Reverse Mortgage:
$180/Live Phone Transfer - Open filter

Age 62+
Own the home (on title)
Owner Occupied Single Family House or FHA approved Condos
No manufactured or mobile Homes
65% Equity in the house (LTV 35%). We check values through Zillow to ensure that they have enough equity in the house.
Home Value to be above $200k
Should have time to speak with the Reverse Mortgage specialist  

AGED LEADS PRICING:
‍Aged Leads are available as well. Aged leads can be purchased anywhere from 3 days old up to 90 days old and range in price from $5.50/lead to $15/lead based on bulk buy volume:
3 - 100 leads = $15/lead
101 - 250 leads = $12/lead
251 - 500 leads = $9.50/lead
501 - 750 leads = $7/lead
751+ leads + $5.50/leadLEAD FILTERS:
‍

Join 1,352+ Other Brilliant Entrepreneurs...

Book Scale-Up Session
Variance Marketing





  • 

    info@variancemarketing.com
  • 

    +1 (647) 696-1639
  • US Office: 336 East College Avenue, Suite 301, Tallahassee, FL 32301, USA
  • Canada Office: 5000 Yonge Street, Suite 1901, North York, ON M2N 7E9, Canada
Book a Scale-Up Session 
Quick Links.
  • Home
  • About Us
  • Contact Us
  • Testimonials
  • Blog
  • Careers
  • Software Partners
  • Manage BillingDisclaimerTerms of UseTCPARefund & Cancellation Policy
Our Services.
  • Search Engine Optimization
  • Dealflow Advertising Program
  • Website Design & DevelopmentPublicity Marketing Services
  • Online Advertising ServicesCall Center Services
© Copyright 2025 Variance Marketing Inc. | All rights reserved. | Privacy Policy