July 16, 2021

5 Best SEO Practices That Can Get A Better Ranking For Your Website

More than 4,00,000 blogs are written every day, implying approximately 277 blogs per minute. It’s huge, right? That’s why it’s essential to rank your website on the first page to enhance visibility. Every marketer expects their site’s visibility on the first page of SERP. If your website is ranked on the first page, you probably are doing the right thing.


According to HubSpot, 75% of searchers never turn to the second page of search results implying that you must be visible on the first page of the search results using the right practices.

Here are the best 5 practices that can help you get higher rankings in 2021:

Optimize the loading speed:

The increased number of options on the internet has led to a reduction in patience. It’s not at all like what we have a few years back, when people sat in front of the screens and waited until your website buffers and opens. Whether on the web or mobile, your page speed decides a lot. It needs to be faster, or you’re not going to get the expected results. Here are some ways by which you can fasten your loading speed:

  • Enable compression
  • Minify CSS, JavaScript, and HTML
  • Decrease redirects
  • Remove render-blocking JavaScript
  • Leverage browser caching
  • Improve server response time
  • Employ a content distribution network

Ascertain your webpage’s loading speed and try to optimize it to the best.

Sync your content with the search intent:

What do we mean by search intent? It is the main objective of a user while he is searching for something on the search engine. If your page answers or responds to the user query, the likelihood of your page ranking on the first page increases. 

Let’s start with an example. If someone searches for ‘the best peanut butter,’ it means they are looking for someone who can sell them the best peanut butter and not who can teach them how to make peanut butter. 

On the other hand, if you try to search for ‘how to make a peanut butter,’ here are the search results:

Here, it is visible that the results display the videos and blogs where they teach how to prepare peanut butter.

Let’s try another search ‘best moisturizer’. The results for such a search is like this:

The results do not show the ‘best moisturizer’ but the blogs that compile the list of various moisturizers as per different skin types. 

To get ranked on the search results, you need to follow the pattern. 

Use backlinks:

A backlink is a significant deciding factor where your site is going to rank on the SERP. But, to which websites the backlinks have to be created is an important decision. The websites backlinked have to be relevant to your content and must carry high rankings. You may even replicate your competitor’s backlinks to gain more authoritative backlinks.

Backlinks basically define your credibility. It shows how much value and usefulness does the other website carries. The more backlinks you have, the higher your site will rank in Google and other search engines.

Use of target keywords in the URL, Title tag, and Meta Description:

The URL, title tag and Meta Description of every page should include the target keyword with which it becomes easy for the searcher while looking for their query. This will induce them to click on your page when they find what they are looking for embedded everywhere in the website’s description.

But keep in mind that the keywords that are being used should be relevant to the page’s content. Try not to use any keywords that are not relevant to your actual content and don’t make any sense.

Here’s an example:

URL: https://variancemarketing.com

Title Tag: Variance Marketing

Meta Description: Variance Marketing - A leading Toronto digital marketing agency offer lead generation & complete online marketing services that help companies to increase revenue for long terms.

Your meta description must include what your webpage offers, and it must be convincing so that the customer instantly clicks it thinking they have something valuable for them in the URL.

Choose the best file format:

To optimize images, you need to decide on the correct format image. Whether it’s JPEG, PNG or WebP, it is the choice you need to make. Both of the JPEG and PNG formats use different compression techniques, which is why.’ file sizes between these two formats can be different.

While JPEGs look great for photographs or pictures, PNGs are the perfect choice for images that contain text, line drawings, etc.

Image source: https://www.pagecloud.com/blog/web-images-png-vs-jpg-vs-gif-vs-svg

Image source: https://medium.com/@sang.rajeev/jpeg-vs-png-vs-gif-jif-88fe4b629fe0

These are the top 5 methods that can get your website listed on the first page at SERP. Try to use as many methods as you can to improve your SEO rankings. If you need better rankings, Variance Marketing can help. Our team provides results-driven search engine marketing campaign. Using technical & on-page audits, compelling content creation, and outreach for link-building, our SEO campaigns are a complete marketing solution for increasing organic traffic.

While you’re practising the above stated practices one thing that needs to be taken care of is the use of more and more white hat SEO practices and eliminating any Black hat SEO practices. Wondering? Don’t stress! I’ll discuss white-hat SEO and black-hat SEO in the next blog. Till then, try these methods and let me know how were they! If you need professional help with your SEO, visit www.variancemarketing.com.

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