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Home / Services / Cold Email & LinkedIn Outreach
Outbound lead generation

Cold Email & LinkedIn Outreach That Books Sales Calls

More outflow means more inflow. Our daily outflow from cold emails and LinkedIn messages gets customers to your business.

Done for youReplies handledCalls booked on your calendar
John L. video testimonial ▶ John L., Streamline Advance: six clients from one email blast
John L.253 leads at $11▲ three deals over $200k
As featured in
EntrepreneurYahoo FinanceTEDxThe Globe and MailBaystreet.caDisruptThe American Reporter
Results from outreach

What One Client Reported From Outreach

253leads at $11 cost per leadJohn L. · Streamline Advance
6clients from one email blastThree deals over $200,000
$200kin 14 daysJohn L. · LinkedIn outreach and email
What's included

The Whole Outbound Machine

Built, sent and answered for you.

Sending Setup

The groundwork that keeps you out of spam.

  • Sending domains and inboxes
  • Warm-up and authentication
  • Volume ramped safely

List Building

The right people, verified.

  • Targeting by industry, role and size
  • Verified contact data
  • Lists refreshed each cycle

Copy & Personalization

Messages that read like one person wrote them.

  • Short sequences
  • A personal first line
  • Subject and offer tests

LinkedIn Outreach

Connection requests and messages from your profile.

  • Profile tuned to convert
  • Daily connection and message flow
  • Works alongside email

Reply Handling & Booking

Interested replies become calls.

  • Replies sorted and answered
  • Calls booked on your calendar
  • AI setters for speed

Compliance & Reporting

Sent properly and measured.

  • Opt-outs honored on every send
  • Built for CAN-SPAM and CASL
  • Replies, calls and deals reported
Why Variance for outreach

Why Run Your Outreach With Variance?

  • A dedicated campaign managerOne-on-one support and sales traction updates from a person who knows your account.
  • Real-time reportingYou see impressions, clicks, leads and conversions as they come in.
  • Split testing on every campaignBy consistently A/B testing we find the point where ads, content and budget return the most.
Book a Scale-Up Session →
A client calendar filled with booked appointments
Your calendar will look like this▲ Booked appointments
How it works

From Scale-Up Session to Live Campaign

The same five stages run every campaign we manage.

S.M.A.R.T. Goals

We learn your business, audience and buyer personas and agree on KPIs and expected return before starting.

Campaign Design

Ad design, copy ideas, customer avatars and video. This is the creative side.

Campaign Functionality

Funnel construction, tracking, email and text automation. This is the side that turns clicks into booked calls.

Go Live

We schedule benchmarks, implement and launch.

Optimize & Split Test

We measure, report and tweak the campaign so it stays profitable.

Client stories

Outreach Clients on Video

Watch All 79 Stories →
John L. video testimonial
6 Deals Valued at $200k+ Each Closed in 30 Days -Streamline Advance

“253 leads generated at $11 cost-per-lead. This one email blast resulted in six clients... all super qualified one is FUNDING today. Three of them are over $200,000 deals”

John L.★★★★★
John L. video testimonial
$200,000 in 14 Days Working With Variance

“Working with Avi and his team has been a game changer. We’re already seeing strong traction from the LinkedIn outreach and email campaigns. The process is structured, efficient, and…”

John L.★★★★★
A Variance Marketing rep on a call, wearing a headset and a company hoodieA Variance Marketing team member working at his desk
The people behind your campaign

A Dedicated Campaign Manager, Not a Ticket Queue

You get assigned a dedicated campaign manager who gives you one-on-one support and sales traction updates. Our team of 22 believes in strong client communication and complete transparency.

FAQ

Outreach FAQ

How fast will I see leads?

Our advertising program is built to start acquiring leads within 30 days of the campaign running.

What do you split test?

Ad copy, creative, targeting and the funnel itself. We keep testing until ads, content and budget allocation hit the sweet spot, then reassess every quarter against S.M.A.R.T. goals.

Will I know what is happening in my account?

Yes. You get a dedicated campaign manager and real-time reporting on impressions, clicks, leads and sales traction.

Do you work with everyone?

No. It starts with our customer fit process. We will never take on a client unless we are 100% sure we can help.

Ready for More Outflow?

Book a Scale-Up Session. We'll look at your market and tell you straight if outreach will pay off.

Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · [email protected]
Book a Scale-Up Session →