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Facebook and Instagram ads

Meta Ads Management That Turns Ad Spend Into Booked Calls

We set up and manage your Facebook and Instagram campaigns with split testing on ad copy, creative, targeting and funnel automation, so you stay consistently profitable.

Leads within 30 days of launchDedicated campaign managerReal-time reporting
Brijesh P. video testimonial ▶ Brijesh P.: $9k in ad spend, $294k collected in 90 days
Meta ads, 90 days$9k → $294k▲ cash collected
As featured in
EntrepreneurYahoo FinanceTEDxThe Globe and MailBaystreet.caDisruptThe American Reporter
Results from paid advertising

What Our Paid Ads Did for Clients

$294kcash collected from $9k in Meta ad spendBrijesh P. · epoxy flooring · 90 days
$80kin commissions in 11 daysDaniel K. · Royal LePage · Dealflow
256leads in 30 daysJodh Toor · Century 21
What's included

Everything Between the Scroll and the Sale

One team runs the account, the creative and the follow-up.

Account, Pixel & Conversions API

Tracking set up properly before a dollar is spent.

  • Pixel and server-side events
  • Lead and booked-call events
  • Audiences built from your data

Creative That Gets Tested

New hooks, images and videos every cycle.

  • Video, static and carousel ads
  • Hook and headline variations
  • Produced with our AI creative team

Campaign Build & Split Testing

A structure made to find winners.

  • Copy, creative and audience tests
  • Budget moved to what works
  • Quarterly reassessment against goals

Funnels & Landing Pages

The page after the click, built to convert.

  • Lead forms and landing pages
  • Survey and calendar funnels
  • Heat maps and page tests

Lead Follow-Up

Leads go straight into nurture.

  • Email and text sequences
  • CRM with mobile access
  • AI setters that reply in seconds

Reporting

You always know your numbers.

  • Impressions, clicks and conversions
  • Cost per lead and per booked call
  • Sales traction updates
Why Variance for Meta ads

Why Run Your Meta Ads With Variance?

  • A dedicated campaign managerOne-on-one support and sales traction updates from a person who knows your account.
  • Real-time reportingYou see impressions, clicks, leads and conversions as they come in.
  • Split testing on every campaignBy consistently A/B testing we find the point where ads, content and budget return the most.
Book a Scale-Up Session →
A client calendar filled with booked appointments
Your calendar will look like this▲ Booked appointments
How it works

From Scale-Up Session to Live Campaign

The same five stages run every campaign we manage.

S.M.A.R.T. Goals

We learn your business, audience and buyer personas and agree on KPIs and expected return before starting.

Campaign Design

Ad design, copy ideas, customer avatars and video. This is the creative side.

Campaign Functionality

Funnel construction, tracking, email and text automation. This is the side that turns clicks into booked calls.

Go Live

We schedule benchmarks, implement and launch.

Optimize & Split Test

We measure, report and tweak the campaign so it stays profitable.

Partners

Our Valued Partners

The platforms and tools behind your campaign.

Ads, CRM & search
Meta Marketing Partner
Google Partner
TikTok Marketing Partner
Google AdsGoogle Ads
Google Analytics
HighLevel
HubSpot
Close
ActiveCampaign
Constant Contact Solution Provider
Serpstat
Shopify
ClickUp
Slack
StripeStripe
AI & automation
ClaudeClaude
ChatGPTChatGPT
GeminiGemini
PerplexityPerplexity
ElevenLabsElevenLabs
Retell AI
HeyGen
Higgsfield
Remotion
ZapierZapier
MakeMake
n8nn8n
Client stories

Clients Who Scaled With Paid Ads

Watch All 79 Stories →
Brijesh P. video testimonial
$9k Ad Spend Turned into $294k Cash Collected in 90 days

“Using our meta advertising strategy we got this client $294k cash collected in 90 days for their epoxy flooring business.”

Brijesh P.★★★★★
Daniel K. video testimonial
$80k in 11 Days - Royal Lepage

“I was able to produce $80k in commissions in just 11 days with Avi Grondin's Dealflow program”

Daniel K.★★★★★
Jodh Toor video testimonial
256 Leads in 30 days - Century 21

“At night I had 8 leads already at 40 cents/50 cents per lead. I was on calls... and my phone would be like ding! ding! ding! new leads! I had to shut my phone off...”

Jodh Toor★★★★★
A Variance Marketing rep on a call, wearing a headset and a company hoodieA Variance Marketing team member working at his desk
The people behind your campaign

A Dedicated Campaign Manager, Not a Ticket Queue

You get assigned a dedicated campaign manager who gives you one-on-one support and sales traction updates. Our team of 22 believes in strong client communication and complete transparency.

FAQ

Meta Ads FAQ

How fast will I see leads?

Our advertising program is built to start acquiring leads within 30 days of the campaign running.

What do you split test?

Ad copy, creative, targeting and the funnel itself. We keep testing until ads, content and budget allocation hit the sweet spot, then reassess every quarter against S.M.A.R.T. goals.

Will I know what is happening in my account?

Yes. You get a dedicated campaign manager and real-time reporting on impressions, clicks, leads and sales traction.

Do you work with everyone?

No. It starts with our customer fit process. We will never take on a client unless we are 100% sure we can help.

Ready to Scale With Meta Ads?

Book a Scale-Up Session. We'll look at your offer and tell you straight if Meta ads will pay off.

Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · [email protected]
Book a Scale-Up Session →