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SEO has made a tremendous impact on how the web works today. Websites have constantly adapted to evolving SEO trends and best practices to keep up with the race to be on top of the ranking of search results. While innovation in the SEO space is constant, so are myths about SEO.
As SEO continues to evolve at a phenomenal rate and Google, the king of search engines, consistently update their algorithm every year, more and more SEO methods have increasingly become irrelevant. Continuing to use old SEO methods that were previously effective may not help your overall SEO strategy. Worse, it can become a liability and prove dangerous to your search strategy.
Internet marketing is a crucial element of your business. It is a multidisciplinary field where complex skills and brilliant execution of strategies come full circle. Digital marketing should be your business’ primary marketing channel and SEO (search engine optimization) your best practice.
Let’s clear up something off the bat. Paid Facebook Advertising is very different than organic posting (It’s Way Better!). When some people think of Facebook Ads they think, “Oh, I’m going to have to post every day at noon, share a nice article, maybe do a little boosted posting…”
Not all inbound marketing agencies are close to the same. If you’ve done even a little bit of work to shop around, you’ll quickly learn that statement is true. In fact, HubSpot says it has about 3,400 partners. So if your business has decided to upgrade its marketing to inbound and really speak to today’s buyers, your next step is to find the right agency fit for your needs.
And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.So if you’re looking to up your SEO game this year, you’ll love this guide. Let’s dive right in.